Valspar / Colour outside the lines

‘Colour Outside the Lines’ is a big idea - A campaign to launch unknown paint brand Valspar to the UK. It positions Valspar as a playful and imaginative challenger to Britain’s more established paint brands. The idea is that colour should be an expression of personality, one that reflects moods and creates change in our lives. 

The art direction, photography and design captures the spirit of the campaign. Unapologetically bold, colourful and adventurous.

Content featuring the stars of the TVC, our ‘Colour ambassadors’ telling us about their love of colour accompanied the launch. With two further edits, ‘Why not?’ and ‘Paint For Parents’ following the main spot.

The TVC was directed by Joanna Bailey

Photography: Marco Mori