Trudi’s - Good Fruit Doing Good

Having already helped name, create and launch the Trudi’s brand the previous year, we were tasked with bringing the positioning, ‘Good Fruit Doing Good’ to life. Alongside OOH, we created a film, “Little Questions, Big answers.” which leveraged the inquisitive nature of children to ask uncomfortable questions about the banana industry.

Results wise it was a huge success. 60% of viewers watched our entire YouTube ad, with a cost per view of just $0.01, compared to an industry average of $0.30–$0.40. The campaign also generated 2.2 million Instagram impressions and 810,000 OOH impressions, exceeding both media targets.